Held in the only American city of the four major fashion capitals, New York Fashion Week oozes a distinctive new world vibe that is completely its own. Although it boasts of veteran designers like Donna Karan, Oscar de la Renta and Calvin Klein (who continue to work their magic), it is The Big Apple’s ability to produce and nurture progressive, innovative young design talents that is the secret to its dynamic and vibrant fashion industry. While they may not have the rich, impressive heritage of the European fashion houses, New York’s young labels make up for that with daring creativity, modern visions and unbridled enthusiasm for forging the new and yet-to-be.
If the future is indeed bright, Rodarte, Proenza Schouler and The Row will probably be leading the way.
RODARTE

When it comes to the new, few are as good as the Mulleavy sisters at delighting the jaded fashion crowed with a different point of view. The Rodarte collections, often inspired by anti-urban settings (e.g. Northern California’s Muir Woods), brought a fresh perspective to hyper-cosmopolitan New York. With the Australian Outback as their starting point, their Fall/Winter 2012 showing is a treasure trove of city-friendly looks that still retains their signature eccentric dreaminess.
PROENZA SCHOULER

With 2012 marking their 10th year in the business, Proenza Schouler is technically not that young anymore. Yet, they continue to possess that rare superpower of always being right on the pulse of cool, thus making them demi-gods to legions of style-conscious young fans who feel that the wonder duo are reading their minds. In other words, they understand youth – and what it desires. You never quite know what Proenza Schouler will come up with each season, but you know it will be good. For Fall/Winter 2012, they plugged into tough girl mode with urban warrior staples, only with a twist (e.g. boxy, oversized biker jackets). To spice it up even more, they added a dose of Orientalism, which not surprisingly, they have made more hip than kitsch.
THE ROW

It seems that Ashley and Mary-Kate Olsen are destined to become poster girls for whatever they choose to apply their talents to – in this case, celebrities-turn-fashion designers. Advocating an elegant and simple aesthetic that focuses on the fit, cut and construction of the garments, The Row is the high fashion equivalent of a Scandinavian furniture. Carving out a niche for themselves with their emphasis on using only the finest, most luxurious materials, they created a new, intriguing minimalist-maximalist style. Sticking to these principles in Fall/Winter 2012, they created a collection of clean, uncomplicated silhouettes, soothing neutral colours and sensual details. If you calculated based on cost per wear, these timeless pieces are quite a bargain.







































